BBA (Retail)

The BBA in Retail Management program at Quantum University, recognized as one of the top universities in India for retail management education, is a specialized undergraduate course designed to equip students with the skills and knowledge necessary to thrive in the dynamic retail industry. As the retail sector in India experiences rapid growth, driven by technological advancements, e-commerce expansion, and changing consumer behaviors, this program addresses the need for skilled professionals who can manage retail operations, merchandising, and supply chain logistics efficiently.

The program combines theoretical learning with practical training, offering students a comprehensive understanding of retail strategies, customer relationship management (CRM), store operations, and retail analytics. Students gain hands-on experience through internships, live retail projects, and industry interactions, enabling them to bridge the gap between classroom concepts and real-world applications. The curriculum also emphasizes technology integrationand innovation, providing students with insights into e-commerce operations, omnichannel retailing, and digital marketing strategies tailored for retail businesses.

By fostering critical thinking, analytical skills, and team management abilities, the program prepares students to excel in roles such as store managers, retail analysts, category managers, merchandising specialists, and e-commerce executives. With a focus on both traditional retail and emerging e-commerce platforms, Quantum University ensures its graduates are equipped to meet the demands of the ever-evolving retail landscape in India and globally.

Comprehensive Curriculum

Covers key topics such as merchandising, CRM, supply chain logistics, store operations management, retail analytics, and omnichannel retailing.

Practical Learning

Offers hands-on experience through internships, live retail projects, retail simulations, and industry visits, providing students with real-world exposure to retail operations.

Focus on Emerging Trends

Emphasizes e-commerce integration, digital marketing for retail, AI-driven retail analytics, and consumer behavior insights, ensuring students are aligned with the latest industry advancements.

Career Opportunities

Graduates can pursue careers as store managers, retail analysts, merchandising specialists, category managers, e-commerce executives, and retail consultants in India's booming retail sector and globally.

Program Overview

The BBA in Retail Management program at Quantum University is designed to prepare students for the complexities and opportunities of the modern retail industry. The curriculum integrates core retail concepts with emerging trends like e-commerce strategies, technology-driven retail analytics, and customer-centric retail operations, ensuring students gain the expertise to excel in a competitive market.

Students are trained to understand consumer behavior, optimize store operations, and implement innovative solutions to enhance business efficiency. Through experiential learning, such as internships, case studies, and simulations, students gain practical skills in merchandising, CRM, and logistics management.

Recognized as a leader in retail management education in India, Quantum University provides students with the tools to succeed in brick-and-mortar and e-commerce environments. With its focus on industry-aligned training, practical exposure, and career readiness, this program ensures that graduates are equipped to lead and innovate in the retail sector across traditional and digital platforms.

Program Structure

Quantum University’s Bachelor of Business Administration (BBA) in Retail Management is a 3-year full-time undergraduate program designed to prepare students for dynamic careers in the fast-evolving retail industry. Aligned with NEP 2020 and NCrF guidelines and structured under the Choice-Based Credit System (CBCS), the program offers a blend of foundational business knowledge and specialized training in retail operations. Core subjects include management principles, business economics, financial accounting, and business communication, complemented by retail-specific topics. Students earn credits across nine categories: Discipline Specific Core (DSC), Discipline Specific Elective (DSE), Multidisciplinary Core (MDC), Multidisciplinary Minor/Open Electives (MN/OE), Ability Enhancement Courses (AEC), Skill Enhancement Courses (SEC), Value Added Courses (VAC), Summer Internship (SI), and Project (PR). The curriculum covers key areas such as retail marketing, visual merchandising, store layout and design, supply chain management, retail analytics, consumer behavior, and e-retail strategies. Emphasis is placed on hands-on learning through live projects, case studies, retail audits, and simulations of in-store operations. Students also undergo a mandatory summer internship after the third semester and complete a major research project in the final year. The program equips graduates with the managerial, analytical, and customer engagement skills necessary to thrive in retail chains, e-commerce companies, and retail consultancy roles.

Teaching & Assessment

Teaching and assessment in the BBA (Retail Management) program at Quantum University is designed to meet contemporary industry standards and foster practical competence. The pedagogy incorporates interactive lectures, seminars, guest lectures, workshops, webinars, conferences, industrial visits, Visit to Retail Outlets, and certified training programs, giving students exposure to current business practices and real-world scenarios. Teaching methods are regularly updated to reflect evolving business trends and student interests, making use of advanced technology, project-based assignments, Projects in Retail Management, and real-life case studies. Assessment is comprehensive and varied, including written assignments, examinations, quizzes, case studies, and research projects. This multifaceted evaluation strategy develops critical thinking, analytical abilities, and practical proficiency, ensuring that graduates are well-equipped for successful careers in business and retail management.

Curriculum

Principles of Management
Business Economics
Business Mathematics and Statistics
Introduction to Financial Accounting
Business Communication I
Communication & Professional Skills-I
United Nations Development Programme
General Proficiency

Marketing Management
Organizational behavior
Business Law for Managers
Communication & Professional Skills-II
Business Communication-II
Environmental Studies
General Proficiency
Disaster Preparedness and Management
Indian Knowledge System
Passion Program I

Production and Operation Management
Introduction to Financial Management
Human Resource Management
Search Engine Optimization
Financial Markets and Institutions
Marketing of Services
Training & Development
International Logistics Management
Hospitality Management
Open Elective-I
Employability Skill I (Numerical Abilities)
Passion Program II
General Proficiency
Summer Internship I

Supply chain Management for Managers
Introduction to Company Law
Financial Services
Web Designing and Development
Consumer Behaviour
Performance Management
Cross-Cultural Business Management
Travel Agency Management
Open Elective-II
Employability Skill- II (Aptitude & Reasoning)
Research Methodology Fundamentals
Community Service
General Proficiency

Business Ethics
Project Management Fundamentals
Risk Management and Insurance
Working Capital Management
Social Media Marketing and Analytics
Mobile & E.Marketing
Digital Marketing
Marketing Communicationa and Advertising
Human Resource Analytics
Human Resource Accounting
Management of MNC
EXIM Documentation & Financing
Travel Agency Management
Hospitality Management
Open Elective-III
General Proficiency
Summer Internship II

Business Policy and Strategy
Baning &Insurance & IFM
Content Marketing
Digital Marketing Laws
Corporate Social Responsibility
Sales and Distribution Management
International Human Resource Management
Compensation Management
Global Financial Markets and Instruments
FOREX Mgt and Currency Derivatives
Tour operations
International Tourism
Entrepreneurship Development
Project

Program Outcomes

Program Educational Objectives (PEO's)

PEO1

Student will exhibit understanding of broad business concepts and principles.

PEO2

Students will exhibit critical thinking skills to address diverse business challenges and opportunities.

PEO3

Model business professionalism and demonstrate effective written and oral communication skills.

Program Specific Outcomes (PSO's)

PSO1

Understand the dynamic and complex working environment of Business.

PSO2

Determine the various PEST (Political, Economic, and Social Technological) factors influence on changes of business environment.

PSO3

Analyze the various aspect of business research in the area of marketing, human resource and finance

Program Outcomes (PO's)

PO-01

Management Knowledge:The students can apply knowledge of management theories and practices to solve business problems.

PO-02

Analytical Thinking:The students will be able to Foster Analytical and critical thinking abilities for data -based decision making.ThinkingAnalytical ThinkingThe students will be able to Foster Analytical and critical thinking abilities for data -based decision making.

PO-03

E. Business Solutions:The students can be abreast with the e-business solutions in the current environment led by technology disruptions.

PO-04

Value based Leadership: The students will be able to develop ethical and value-based leadership ability.

PO-05

Environmental Analysis:The students will be able to understand, analyze and communicate regional, national, global economic, legal and ethical aspects of business.

PO-06

Organisational Goal: The students are able to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment

PO-07

Conceptualize Written Statement: Students are able to conceptualize a complex issue into a coherent written statement and oral presentation.

PO-08

Innovation Development: demonstrate the fundamentals of creating and managing innovation, new business development, and high-growth potential entities.

PO-09

Diversified Multidisciplinary Approach: Students can function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.

PO-10

Ethical Values & Corporate Governance: Develop Ethical Practices and Imbibe Values for better Corporate Governance.

Minor Degree Programs

At Quantum University, students have the freedom to expand their academic horizons beyond their core area of study. Through minor programs, they can choose courses from related or entirely different disciplines, encouraging interdisciplinary learning and personal growth. This flexible approach empowers students to design a well-rounded education, explore new interests, and develop diverse skill sets that prepare them for dynamic career opportunities.

Some of the MINOR Degrees being offered are:

Entrepreneurship & Startups
Foreign languages (French)
Media Management
Financial Literacy
Robotics & Automation
Microsoft Office
Culinary Arts
Data Analytics
Web Designing

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Experiential Learning

Quantum University's BBA programs provides integrated learning experiences through a variety of methods including Case-Studies, Business Plan, Team Building Exercises, Workshops & much more. The University's approach enhances their Leading, decision making skills, creativity, and readiness for professional challenges in the corporate world.

Case-Studies

The university emphasizes much on Case-based teaching pedagogy which is vital for management students as it bridges theoretical concepts with real-world applications. By analyzing actual business scenarios, students enhance their problem-solving and critical thinking skills. This approach fosters active engagement and collaboration, allowing students to discuss diverse perspectives and develop robust decision-making abilities. Furthermore, it exposes them to the complexities of business environments, preparing them for challenges they will face in their careers. Through case studies, students learn to identify, analyze, and propose solutions, making them more adaptable and effective leaders. Ultimately, this experiential learning enriches their education and equips them for successful management roles.

Business Plan Presentations

Business plan presentation activities are crucial for management students as they bridge theoretical knowledge with practical application. This exercise hones critical skills such as strategic thinking, communication, and teamwork, which are vital in the business world. It encourages students to comprehensively analyze market trends, financial projections, and operational strategies, fostering a holistic understanding of business dynamics. Moreover, presenting their ideas cultivates confidence and enhances public speaking skills, essential for future leadership roles. Feedback from peers and instructors during these presentations further refines their analytical abilities and prepares them to navigate real-world business challenges effectively, making it an invaluable educational experience.

Workshops

The School of Business at Quantum University always ensures regular conduction of Technical and managerial workshops which play a crucial role in the education of management students. These workshops enhance practical skills, bridging the gap between theory and real-world application. Students gain insights from industry experts, fostering critical thinking and problem-solving abilities. Additionally, they provide networking opportunities that can lead to internships and job placements. By participating in these workshops, students develop a well-rounded skill set that prepares them for successful careers in management.

Domain Based Activities

The department always ensures mapping of every course with one exposure based activity like for finance 'Bull and Bear Activity' for marketing 'AD-MAD' for HRM 'Goal Mapping' etc are conducted on regular basis. These activities help the students in understanding the topics at a more deeper level and gain better insights giving them a hands on experience of working with real life problems and coming up with solutions for the same.

Internships & Trainings

The University has collaborations with more than 150 industry leaders that provide students with valuable practical experience and exposure to current industry trends. Internships provide hands-on experience, fostering essential skills, networking opportunities, and industry insights that enhance employability. Meanwhile, dissertations encourage in-depth research and critical thinking, allowing students to explore real-world issues and contribute to academic discourse. Together, these experiences equip management graduates with the tools needed to excel in a competitive job market and drive organizational success.

Outstanding Career Outcomes

Our graduates are in high demand across top engineering companies and innovative startups

LPAHIGHEST PACKAGE OFFERED
NUMBER OF COMPANIES VISITED
NUMBER OF STUDENTS PLACED
LPAAVERAGE PACKAGE OFFERED

Career Tracks

Store Manager

Overseeing retail operations, sales, and inventory.

Merchandiser

Planning product assortment and visual displays.

Retail Buyer

Sourcing and negotiating with suppliers for product selection.

Customer Relationship Manager

Enhancing customer satisfaction and loyalty programs.

Entrepreneurship

Comprehensive Skill Development: At Quantum University, the teaching methodology includes extensive Skill Development Courses (SKCs) designed to equip students with the necessary skills to start their own ventures.

Entrepreneurial and Leadership Opportunities: Quantum University is providing ample opportunities to students to start their own ventures. More than 100 Start-ups are in progress.

Networking and Career Success: Quantum University fosters strong industry connections and real-world exposure, enabling students to build professional networks and unlock rewarding career opportunities.

Higher Studies

Master’s Programs: Quantum University offers a range of industry-relevant master's programs designed to deepen academic knowledge, enhance professional skills, and prepare students for leadership roles in their chosen fields.

Ph.D. Opportunities: Quantum University offers rigorous Ph.D. programs that foster advanced research, innovation, and academic excellence. With expert mentorship, interdisciplinary collaboration, and access to cutting-edge resources, scholars are empowered to contribute meaningful insights to their fields.

Networking and Career Success: Students benefit from a strong ecosystem of industry partnerships, alumni networks, and career development support. Regular workshops, internships, expert talks, and placement drives help students build valuable connections and achieve long-term career success.

Mentors Who Shape Futures

Dr. Nirmesh Sharma

Associate Professor

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Dr. Mehak

Associate Professor

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Dr. Afsa Parveen

Assistant Professor

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Dr. Sana Zaidi

Assistant Professor

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Dr. Pooja Kohli

Assistant Professor

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Dr. Mousmi Goel

Associate Professor

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Dr. Pushpender Singh

Associate Professor

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Dr. Manish Srivastava

Professor

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Dr. Ankur Sharma

Associate Professor

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Dr. Ritu Bharti

Assistant Professor

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Research Highlights

Quantum University fully supports and encourages interdisciplinary research initiatives across different areas of study.

+Paper Publications
+Patents
+Startup Grants

Industry -Academic Collaborations

Quantum University has partnerships with over 150 industry leaders, providing students with valuable practical experience and exposure to current industry trends. Companies offer internships, real-world projects, and job opportunities to over 900 students annually at the best packages.