BBA(Hons.) - Business Intelligence & Analytics in collaboration with Samatrix

The BBA in Business Intelligence & Analytics, offered in collaboration with Samatrix, at Quantum University is a forward-thinking program designed to equip students with the skills required to transform data into actionable insights. In today's fast-evolving business landscape, data has become the cornerstone of strategic decision-making, and this program empowers students to excel in data-driven environments. Quantum University, widely recognized among the top institutions for business analytics education in India, delivers a robust curriculum that blends theoretical foundations with practical applications. Students gain expertise in data analytics, business intelligence tools, and artificial intelligence, preparing them to address real-world challenges effectively. The program focuses on training students in predictive modeling, data visualization, and big data management using tools like Python, Tableau, and Power BI. With a strong industry partnership with Samatrix, students benefit from mentorship, hands-on projects, and exposure to the latest advancements in business intelligence and analytics technologies. By the end of the program, graduates are well-prepared to take on roles such as data analysts, business consultants, and strategy managers. At Quantum University, students not only acquire cutting-edge technical expertise but also develop critical problem-solving and leadership skills essential for success in the highly competitive analytics field in India.

Comprehensive Curriculum

In-depth training in data visualization, predictive analytics, business intelligence tools, and programming languages like Python, R, Tableau, and Power BI.

Industry Collaboration

Partnership with Samatrix ensures mentorship, exposure to live projects, and access to cutting-edge tools, bridging the gap between academics and industry requirements.

Specialized Skill Development

Focus on AI-driven analytics, big data processing, cloud computing, and machine learning applications tailored to meet industry demands in India.

Diverse Career Opportunities

Graduates are equipped to excel in roles such as business analysts, data consultants, AI specialists, market researchers, and data managers in high-growth industries like e-commerce, fintech, and healthcare.

Program Overview

The BBA in Business Intelligence & Analytics at Quantum University combines business strategy with advanced data science techniques, providing students with a unique blend of management and analytical skills. This program emphasizes practical learning, ensuring that students can tackle complex business problems by leveraging big data, machine learning, and cloud computing technologies. With a curriculum tailored to meet the demands of the Indian business landscape, the program integrates modules on financial analytics, consumer behavior analysis, and operational intelligence. Students engage in hands-on projects, case studies, and industry internships to gain real-world exposure to data-driven decision-making. Recognized as a leader in business analytics education in India, Quantum University equips students with the expertise and confidence to excel in diverse sectors such as e-commerce, banking, healthcare, and manufacturing. Whether pursuing roles as data scientists, market research analysts, or strategy consultants, graduates are well-prepared to make a significant impact in today's data-centric industries.

Program Structure

Quantum University’s Bachelor of Business Administration (BBA) in Business Intelligence & Analytics, offered in collaboration with Samatrix, is a 3-year full-time undergraduate program designed to prepare students for data-driven decision-making roles in modern businesses. Aligned with NEP 2020 and NCrF guidelines and structured under the Choice-Based Credit System (CBCS), the program integrates core business education with advanced analytics and intelligence training. Foundational subjects like management principles, business economics, financial accounting, and business communication are complemented by cutting-edge courses in data analytics. Students earn credits across nine categories: Discipline Specific Core (DSC), Discipline Specific Elective (DSE), Multidisciplinary Core (MDC), Multidisciplinary Minor/Open Electives (MN/OE), Ability Enhancement Courses (AEC), Skill Enhancement Courses (SEC), Value Added Courses (VAC), Summer Internship (SI), and Project (PR).

Developed in collaboration with Samatrix, a leading AI and data science company, the program covers key areas such as data visualization, business intelligence tools (Power BI, Tableau), predictive analytics, data mining, machine learning, SQL, Python for analytics, and real-time business decision-making. A strong emphasis is placed on experiential learning through industry projects, live dashboards, case-based learning, and analytics labs. Students participate in semester-wise practical assignments, a mandatory summer internship after the third semester, and a final-year capstone research project. This industry-aligned program equips students with in-demand analytical, technical, and strategic skills needed to excel in roles such as business analyst, data consultant, and BI specialist across sectors like finance, marketing, logistics, and IT.

Teaching & Assessment

The BBA in Business Intelligence & Analytics at Quantum University employs a pedagogy aligned with industry standards, focusing on practical skills in data analysis and business intelligence. The teaching approach combines interactive and experiential learning, enabling students to apply theoretical concepts to real-world data scenarios. Innovative teaching methods include hands-on labs with data visualization tools, live coding sessions for analytics using Python, and case studies on real-time business data sets. The curriculum also features workshops on AI and machine learning applications, guest lectures from industry data scientists, and collaborative projects using statistical and computational analysis tools. Teaching methods are regularly updated to reflect student interests and evolving analytics trends, utilizing advanced technology and project-based learning to bridge theory and practice. Instruction is grounded in the latest research and professional expertise.

Assessment is comprehensive and innovative, including data analysis projects using Python, peer-reviewed machine learning model evaluations, and real-time business dashboard creation exercises. Additional assessments comprise quizzes on statistical methods, group presentations analyzing market trends, and a final semester case study and project evaluation, fostering critical thinking, analytical skills, and practical proficiency for successful careers in business intelligence and analytics.

Curriculum

Principles of Management
Business Economics
Business Mathematics and Statistics
Introduction to Financial Accounting
Business Communication I
Communication & Professional Skills-I
United Nations Development Programme
General Proficiency

Marketing Management
Organizational behavior
Business Law for Managers
Communication & Professional Skills-II
Business Communication-II
Environmental Studies
General Proficiency
Disaster Preparedness and Management
Indian Knowledge System
Passion Program I
Foundation of AI, Data Science, BI & Data Analytics
Data Analysis using Python

Production and Operation Management
Introduction to Financial Management
Human Resource Management
R Programming for Data Science and Data Analysis
Open Elective-I
Employability Skill I (Numerical Abilities)
Passion Program II
General Proficiency
Summer Internship I
Statistics & Computational DataAnalysis

Supply chain Management for Managers
Introduction to Company Law
Machine Learning for Business
OE-2
Employability Skill- II (Aptitude & Reasoning)
Research Methodology Fundamentals
Community Service
Data Analytics & Visualization- Tools & Techniques
General Proficiency

Business Ethics
Project Management Fundamentals
Risk Fraud & Foundation to Marketing Analytics Social Media Analytics
Supply Chain Analytics
HR Analytics
OE-3
General Proficiency
Summer Internship II

Business Policy and Strategy
Entrepreneurship Development
Content Marketing
Digital Marketing Laws
Project
Case Studies and Projects

Program Outcomes

Program Educational Objectives (PEO's)

PEO1

Student will exhibit understanding of broad business concepts and principles.

PEO2

Students will exhibit critical thinking skills to address diverse business challenges and opportunities.

PEO3

Model business professionalism and demonstrate effective written and oral communication skills.

Program Specific Outcomes (PSO's)

PSO1

Understand the dynamic and complex working environment of Business.

PSO2

Determine the various PEST (Political, Economic, and Social Technological) factors influence on changes of business environment.

PSO3

Analyze the various aspect of business research in the area of marketing, human resource and finance

Program Outcomes (PO's)

PO-01

Management Knowledge:The students can apply knowledge of management theories and practices to solve business problems.

PO-02

Analytical Thinking:The students will be able to Foster Analytical and critical thinking abilities for data -based decision making.ThinkingAnalytical ThinkingThe students will be able to Foster Analytical and critical thinking abilities for data -based decision making.

PO-03

E. Business Solutions:The students can be abreast with the e-business solutions in the current environment led by technology disruptions.

PO-04

Value based Leadership: The students will be able to develop ethical and value-based leadership ability.

PO-05

Environmental Analysis:The students will be able to understand, analyze and communicate regional, national, global economic, legal and ethical aspects of business.

PO-06

Organisational Goal: The students are able to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment

PO-07

Conceptualize Written Statement: Students are able to conceptualize a complex issue into a coherent written statement and oral presentation.

PO-08

Innovation Development: demonstrate the fundamentals of creating and managing innovation, new business development, and high-growth potential entities.

PO-09

Diversified Multidisciplinary Approach: Students can function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.

PO-10

Ethical Values & Corporate Governance: Develop Ethical Practices and Imbibe Values for better Corporate Governance.

Minor Degree Programs

At Quantum University, students have the freedom to expand their academic horizons beyond their core area of study. Through minor programs, they can choose courses from related or entirely different disciplines, encouraging interdisciplinary learning and personal growth. This flexible approach empowers students to design a well-rounded education, explore new interests, and develop diverse skill sets that prepare them for dynamic career opportunities.

Some of the MINOR Degrees being offered are:

Entrepreneurship & Startups
Foreign languages (French)
Media Management
Financial Literacy
Robotics & Automation
Microsoft Office
Culinary Arts
Data Analytics
Web Designing

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Experiential Learning

Quantum University's BBA programs provides integrated learning experiences through a variety of methods including Case-Studies, Business Plan, Team Building Exercises, Workshops & much more. The University's approach enhances their Leading, decision making skills, creativity, and readiness for professional challenges in the corporate world.

Case-Studies

The university emphasizes much on Case-based teaching pedagogy which is vital for management students as it bridges theoretical concepts with real-world applications. By analyzing actual business scenarios, students enhance their problem-solving and critical thinking skills. This approach fosters active engagement and collaboration, allowing students to discuss diverse perspectives and develop robust decision-making abilities. Furthermore, it exposes them to the complexities of business environments, preparing them for challenges they will face in their careers. Through case studies, students learn to identify, analyze, and propose solutions, making them more adaptable and effective leaders. Ultimately, this experiential learning enriches their education and equips them for successful management roles.

Business Plan Presentations

Business plan presentation activities are crucial for management students as they bridge theoretical knowledge with practical application. This exercise hones critical skills such as strategic thinking, communication, and teamwork, which are vital in the business world. It encourages students to comprehensively analyze market trends, financial projections, and operational strategies, fostering a holistic understanding of business dynamics. Moreover, presenting their ideas cultivates confidence and enhances public speaking skills, essential for future leadership roles. Feedback from peers and instructors during these presentations further refines their analytical abilities and prepares them to navigate real-world business challenges effectively, making it an invaluable educational experience.

Workshops

The School of Business at Quantum University always ensures regular conduction of Technical and managerial workshops which play a crucial role in the education of management students. These workshops enhance practical skills, bridging the gap between theory and real-world application. Students gain insights from industry experts, fostering critical thinking and problem-solving abilities. Additionally, they provide networking opportunities that can lead to internships and job placements. By participating in these workshops, students develop a well-rounded skill set that prepares them for successful careers in management.

Domain Based Activities

The department always ensures mapping of every course with one exposure based activity like for finance 'Bull and Bear Activity' for marketing 'AD-MAD' for HRM 'Goal Mapping' etc are conducted on regular basis. These activities help the students in understanding the topics at a more deeper level and gain better insights giving them a hands on experience of working with real life problems and coming up with solutions for the same.

Internships & Trainings

The University has collaborations with more than 150 industry leaders that provide students with valuable practical experience and exposure to current industry trends. Internships provide hands-on experience, fostering essential skills, networking opportunities, and industry insights that enhance employability. Meanwhile, dissertations encourage in-depth research and critical thinking, allowing students to explore real-world issues and contribute to academic discourse. Together, these experiences equip management graduates with the tools needed to excel in a competitive job market and drive organizational success.

Outstanding Career Outcomes

Our graduates are in high demand across top engineering companies and innovative startups

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NUMBER OF COMPANIES VISITED
NUMBER OF STUDENTS PLACED
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Career Tracks

Data Analyst

Analyzing datasets for business decision-making.

Business Intelligence Developer

Creating dashboards and BI tools for data visualization.

Market Research Analyst

Interpreting market trends and consumer insights.

Data Consultant

Advising companies on analytics-driven strategies.

Entrepreneurship

Comprehensive Skill Development: At Quantum University, the teaching methodology includes extensive Skill Development Courses (SKCs) designed to equip students with the necessary skills to start their own ventures.

Entrepreneurial and Leadership Opportunities: Quantum University is providing ample opportunities to students to start their own ventures. More than 100 Start-ups are in progress.

Networking and Career Success: Quantum University fosters strong industry connections and real-world exposure, enabling students to build professional networks and unlock rewarding career opportunities.

Higher Studies

Master’s Programs: Quantum University offers a range of industry-relevant master's programs designed to deepen academic knowledge, enhance professional skills, and prepare students for leadership roles in their chosen fields.

Ph.D. Opportunities: Quantum University offers rigorous Ph.D. programs that foster advanced research, innovation, and academic excellence. With expert mentorship, interdisciplinary collaboration, and access to cutting-edge resources, scholars are empowered to contribute meaningful insights to their fields.

Networking and Career Success: Students benefit from a strong ecosystem of industry partnerships, alumni networks, and career development support. Regular workshops, internships, expert talks, and placement drives help students build valuable connections and achieve long-term career success.

Mentors Who Shape Futures

Dr. Nirmesh Sharma

Associate Professor

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Dr. Mehak

Associate Professor

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Dr. Afsa Parveen

Assistant Professor

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Dr. Sana Zaidi

Assistant Professor

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Dr. Pooja Kohli

Assistant Professor

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Dr. Mousmi Goel

Associate Professor

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Dr. Pushpender Singh

Associate Professor

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Dr. Manish Srivastava

Professor

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Dr. Ankur Sharma

Associate Professor

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Dr. Ritu Bharti

Assistant Professor

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Labs

Business Lab

Accounting Lab

Marketing Lab

Communication Lab

Entrepreneurship and Business Simulation Lab

Digital Marketing Lab

Business Intelligence and Analytics Lab

Statistics and Quantitative Techniques Lab

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Research Highlights

Quantum University fully supports and encourages interdisciplinary research initiatives across different areas of study.

+Paper Publications
+Patents
+Startup Grants

Industry -Academic Collaborations

Quantum University has partnerships with over 150 industry leaders, providing students with valuable practical experience and exposure to current industry trends. Companies offer internships, real-world projects, and job opportunities to over 900 students annually at the best packages.