BBA (Digital Marketing)

The BBA in Digital Marketing program at Quantum University, recognized as one of the top universities in India for digital marketing education, is a forward-thinking undergraduate program designed to equip students with the skills and knowledge needed to excel in the rapidly growing digital marketing industry. With the increasing dominance of digital platforms in the global economy, businesses across industries are prioritizing online marketing strategies to reach their target audiences effectively. This program offers students a comprehensive understanding of modern marketing principles, digital tools, and data-driven strategies, ensuring they are well-prepared to succeed in the competitive field of online marketing.

The curriculum integrates theoretical knowledge with practical exposure, covering areas such as search engine optimization (SEO), social media marketing (SMM), content creation, pay-per-click (PPC) advertising, and email marketing. Students also gain hands-on experience with advanced tools like Google Ads, Facebook Ads Manager, HubSpot, and Google Analytics, which are essential for designing and managing effective campaigns. Through real-world projects, live campaigns, and industry collaborations, students develop the ability to analyze consumer behavior, optimize marketing efforts, and deliver measurable results for businesses.

With a strong emphasis on emerging trends like influencer marketing, e-commerce strategies, and mobile marketing, this program ensures students are equipped with the latest skills to thrive in India's growing digital economy. Graduates can pursue rewarding careers in roles such as digital marketers, content strategists, social media managers, brand consultants, and digital advertising specialists. By offering a blend of academic rigor, practical learning, and industry relevance, Quantum University prepares its students to become leaders in the dynamic world of digital marketing.

Industry-Relevant Curriculum

Comprehensive coverage of SEO, social media marketing, content creation, email marketing, e-commerce strategies, and data-driven marketing techniques.

Practical Exposure

Hands-on experience through live projects, campaign design, and the use of tools like Google Ads, Facebook Ads Manager, HubSpot, Canva, and Google Analytics.

Focus on Emerging Trends

Training in influencer marketing, mobile marketing, AI-driven marketing analytics, and video marketing strategies, aligning with current industry demands.

Career Opportunities

Graduates can explore roles such as digital marketers, social media managers, content strategists, e-commerce marketing specialists, and brand consultants in digital agencies, startups, and multinational corporations.

Program Overview

The BBA in Digital Marketing program at Quantum University is crafted to prepare students for the challenges of the digital economy by equipping them with cutting-edge marketing skills and technical expertise. The curriculum focuses on enabling students to design impactful campaigns, analyze consumer insights, and leverage digital tools to optimize marketing efforts.

Through real-world training, students learn to develop strategies for SEO, social media platforms, content marketing, PPC advertising, and email campaigns. The program also emphasizes data-driven decision-making, preparing graduates to analyze and interpret data for improving campaign performance. With exposure to industry-standard toolsand live projects, students gain practical knowledge that helps them succeed in the fast-paced field of digital marketing.

Recognized as one of the best colleges in India for digital marketing education, Quantum University ensures that its students are equipped to lead and innovate in the digital marketing ecosystem, contributing to the growth of businesses in India and globally.

Program Structure

Quantum University’s Bachelor of Business Administration (BBA) in Digital Marketing is a 3-year full-time undergraduate program designed to equip students with both core business knowledge and specialized digital marketing expertise. Structured under the Choice-Based Credit System (CBCS) and aligned with NEP 2020 and NCrF guidelines, the curriculum blends foundational subjects like management principles, business economics, financial accounting, and business communication with cutting-edge digital marketing topics. Students earn credits across nine categories: Discipline Specific Core (DSC), Discipline Specific Elective (DSE), Multidisciplinary Core (MDC), Multidisciplinary Minor/Open Electives (MN/OE), Ability Enhancement Courses (AEC), Skill Enhancement Courses (SEC), Value Added Courses (VAC), Summer Internship (SI), and Project (PR). The program offers deep exposure to digital marketing tools and strategies such as SEO, SEM, social media marketing, content creation, influencer marketing, email marketing, web analytics, and e-commerce management. With a strong focus on practical learning, students engage in live digital campaigns, brand audits, and marketing simulations, along with semester-wise projects, a mandatory summer internship after the third semester, and a final-year capstone project. This program prepares graduates to thrive in the fast-paced digital business environment, whether as marketing professionals, strategists, or digital entrepreneurs.

Teaching & Assessment

Teaching and assessment in the BBA (Digital Marketing) program at Quantum University is designed to meet contemporary industry standards and foster practical competence. The pedagogy incorporates interactive lectures, seminars, guest lectures, workshops, webinars, conferences, industrial visits, and certified training programs, giving students exposure to current business practices and real-world scenarios. Teaching methods are regularly updated to reflect evolving business trends and student interests, making use of advanced technology, project-based assignments, and real-life case studies. Assessment is comprehensive and varied, including written assignments, examinations, quizzes, case studies, and research projects. This multifaceted evaluation strategy develops critical thinking, analytical abilities, and practical proficiency, ensuring that graduates are well-equipped for successful careers in business and digital marketing.

Curriculum

Principles of Management
Business Economics
Business Mathematics and Statistics
Introduction to Financial Accounting
Business Communication I
Communication & Professional Skills-I
United Nations Development Programme
General Proficiency

Marketing Management
Organizational behavior
Business Law for Managers
Communication & Professional Skills-II
Business Communication-II
Environmental Studies
General Proficiency
Disaster Preparedness and Management
Indian Knowledge System
Passion Program I

Production and Operation Management
Introduction to Financial Management
Search Engine Optimization
Open Elective-I
Employability Skill I (Numerical Abilities)
Passion Program II
General Proficiency
Summer Internship I

Supply chain Management for Managers
Introduction to Company Law
Web Designing and Development
OE-2
Employability Skill- II (Aptitude & Reasoning)
Research Methodology Fundamentals
Community Service
General Proficiency

Business Ethics
Project Management Fundamentals
Social Media Marketing and Analytics
Mobile & E.Marketing
OE-3
General Proficiency
Summer Internship II

Business Policy and Strategy
Content Marketing
Digital Marketing Laws
Entrepreneurship Development
Project

Program Outcomes

Program Educational Objectives (PEO's)

PEO1

Student will exhibit understanding of digital marketing concepts and principles.

PEO2

Students will exhibit critical thinking skills to address diverse challenges and opportunities which business shall encounter while dealing online.

PEO3

To imbibe Model business professionalism in digital world and demonstrate effective written and oral communication skills.

Program Specific Outcomes (PSO's)

PSO1

Understand the dynamic and complex working environment of digital marketing.

PSO2

Determine the various PESTAL (Political, Economic, Socio-Technological and legal-regulatory ) factors influencing changing business environment.

PSO3

Analyze the various aspect of business research in the area of marketing, human resource,finance, digital marketing and business intelligence.

Program Outcomes (PO's)

PO-01

The students can apply knowledge of management theories and practices to solve business problems.

PO-02

The students will be able to Foster Analytical and critical thinking abilities for data -based decision making.

PO-03

The students can be abreast with the e-business solutions in the current environment led by technology disruptions.

PO-04

The students will be able to develop ethical and value-based leadership ability.

PO-05

The students will be able to understand, analyze and communicate regional, national, global economic, legal and ethical aspects of business.

PO-06

The students are able to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment

PO-07

Students are able to conceptualize a complex issue into a coherent written statement and oral presentation.

PO-08

Students can demonstrate the fundamentals of creating and managing innovation, new business development, and high-growth potential entities.

PO-09

Students can function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.

PO-10

Develop Ethical Practices and Imbibe Values for better Corporate Governance.

Minor Degree Programs

At Quantum University, students have the freedom to expand their academic horizons beyond their core area of study. Through minor programs, they can choose courses from related or entirely different disciplines, encouraging interdisciplinary learning and personal growth. This flexible approach empowers students to design a well-rounded education, explore new interests, and develop diverse skill sets that prepare them for dynamic career opportunities.

Some of the MINOR Degrees being offered are:

Entrepreneurship & Startups
Foreign languages (French)
Media Management
Financial Literacy
Robotics & Automation
Microsoft Office
Culinary Arts
Data Analytics
Web Designing

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Experiential Learning

Quantum University's BBA programs provides integrated learning experiences through a variety of methods including Case-Studies, Business Plan, Team Building Exercises, Workshops & much more. The University's approach enhances their Leading, decision making skills, creativity, and readiness for professional challenges in the corporate world.

Case-Studies

The university emphasizes much on Case-based teaching pedagogy which is vital for management students as it bridges theoretical concepts with real-world applications. By analyzing actual business scenarios, students enhance their problem-solving and critical thinking skills. This approach fosters active engagement and collaboration, allowing students to discuss diverse perspectives and develop robust decision-making abilities. Furthermore, it exposes them to the complexities of business environments, preparing them for challenges they will face in their careers. Through case studies, students learn to identify, analyze, and propose solutions, making them more adaptable and effective leaders. Ultimately, this experiential learning enriches their education and equips them for successful management roles.

Business Plan Presentations

Business plan presentation activities are crucial for management students as they bridge theoretical knowledge with practical application. This exercise hones critical skills such as strategic thinking, communication, and teamwork, which are vital in the business world. It encourages students to comprehensively analyze market trends, financial projections, and operational strategies, fostering a holistic understanding of business dynamics. Moreover, presenting their ideas cultivates confidence and enhances public speaking skills, essential for future leadership roles. Feedback from peers and instructors during these presentations further refines their analytical abilities and prepares them to navigate real-world business challenges effectively, making it an invaluable educational experience.

Workshops

The School of Business at Quantum University always ensures regular conduction of Technical and managerial workshops which play a crucial role in the education of management students. These workshops enhance practical skills, bridging the gap between theory and real-world application. Students gain insights from industry experts, fostering critical thinking and problem-solving abilities. Additionally, they provide networking opportunities that can lead to internships and job placements. By participating in these workshops, students develop a well-rounded skill set that prepares them for successful careers in management.

Domain Based Activities

The department always ensures mapping of every course with one exposure based activity like for finance 'Bull and Bear Activity' for marketing 'AD-MAD' for HRM 'Goal Mapping' etc are conducted on regular basis. These activities help the students in understanding the topics at a more deeper level and gain better insights giving them a hands on experience of working with real life problems and coming up with solutions for the same.

Internships & Trainings

The University has collaborations with more than 150 industry leaders that provide students with valuable practical experience and exposure to current industry trends. Internships provide hands-on experience, fostering essential skills, networking opportunities, and industry insights that enhance employability. Meanwhile, dissertations encourage in-depth research and critical thinking, allowing students to explore real-world issues and contribute to academic discourse. Together, these experiences equip management graduates with the tools needed to excel in a competitive job market and drive organizational success.

Outstanding Career Outcomes

Our graduates are in high demand across top engineering companies and innovative startups

LPAHIGHEST PACKAGE OFFERED
NUMBER OF COMPANIES VISITED
NUMBER OF STUDENTS PLACED
LPAAVERAGE PACKAGE OFFERED

Career Tracks

SEO Specialist

Search engine optimization and analytics.

Social Media Manager

Campaign management and content strategy.

PPC Analyst

Paid advertising optimization.

Content Strategist

Developing online storytelling for brands.

Entrepreneurship

Comprehensive Skill Development: At Quantum University, the teaching methodology includes extensive Skill Development Courses (SKCs) designed to equip students with the necessary skills to start their own ventures.

Entrepreneurial and Leadership Opportunities: Quantum University is providing ample opportunities to students to start their own ventures. More than 100 Start-ups are in progress.

Networking and Career Success: Quantum University fosters strong industry connections and real-world exposure, enabling students to build professional networks and unlock rewarding career opportunities.

Higher Studies

Master’s Programs: Quantum University offers a range of industry-relevant master's programs designed to deepen academic knowledge, enhance professional skills, and prepare students for leadership roles in their chosen fields.

Ph.D. Opportunities: Quantum University offers rigorous Ph.D. programs that foster advanced research, innovation, and academic excellence. With expert mentorship, interdisciplinary collaboration, and access to cutting-edge resources, scholars are empowered to contribute meaningful insights to their fields.

Networking and Career Success: Students benefit from a strong ecosystem of industry partnerships, alumni networks, and career development support. Regular workshops, internships, expert talks, and placement drives help students build valuable connections and achieve long-term career success.

Mentors Who Shape Futures

Dr. Nirmesh Sharma

Associate Professor

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Dr. Mehak

Associate Professor

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Dr. Afsa Parveen

Assistant Professor

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Dr. Sana Zaidi

Assistant Professor

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Dr. Pooja Kohli

Assistant Professor

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Dr. Mousmi Goel

Associate Professor

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Dr. Pushpender Singh

Associate Professor

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Dr. Manish Srivastava

Professor

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Dr. Ankur Sharma

Associate Professor

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Dr. Ritu Bharti

Assistant Professor

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Research Highlights

Quantum University fully supports and encourages interdisciplinary research initiatives across different areas of study.

+Paper Publications
+Patents
+Startup Grants

Industry -Academic Collaborations

Quantum University has partnerships with over 150 industry leaders, providing students with valuable practical experience and exposure to current industry trends. Companies offer internships, real-world projects, and job opportunities to over 900 students annually at the best packages.