Faculty School of Business

nirmesh sharma

Dr. Nirmesh Sharma

Designation : Associate Professor

Dr. Nirmesh qualified UGC NET-JRF and holds a Ph.D. in Marketing from CCSU, Meerut. She is an alumna of IMT Ghaziabad. With 18 years of academic experience and profound analytical skills, her expertise includes consumer behavior, service marketing, digital marketing laws, and human resource management. She has also qualified for NPTEL courses in Marketing, Sales, and HRM with an elite grade.

Research & Patents

Dr. Sharma has published more than 30 research papers in refereed national and international journals. She has also made significant contributions by writing book chapters for Taylor & Francis, Bentham, and other reputed publications. Additionally, she has authored and edited three books in the domains of Digital Marketing, UNDP, and MSME. Dr. Sharma has successfully completed two mini-projects sponsored by UCOST, Dehradun, focusing on the preservation of Indian knowledge and raising awareness about intellectual property rights.

Dr. Sharma has delivered numerous talks on consumer perception, IP rights infringement, and other topics during national workshops. She is a recipient of the Best Women Educator Award by the Star International Foundation for Research and Education, Tamil Nadu, India. She is currently supervising Ph.D. research scholars in various areas, including digital marketing and green marketing.