The Advertising & Public Relations Lab is a creative space that provides students with practical training in campaign design, brand communication, and strategic media planning. Equipped with high-performance computers, design software (Adobe Creative Suite, CorelDRAW, Canva), digital marketing tools, and presentation facilities, the lab enables students to create advertising content, develop PR strategies, and analyze consumer behavior. Students learn to design print, digital, and multimedia campaigns, draft press releases, manage social media communication, and plan events that align with organizational goals. The lab emphasizes creativity, critical thinking, and audience engagement while simulating real-world advertising and PR scenarios. By working on projects, case studies, and live campaigns, students gain industry-relevant skills that prepare them for careers in advertising, branding, public relations, corporate communication, and digital marketing, equipping them to succeed in both traditional and modern media industries.