The Digital Marketing Lab focuses on practical skills related to online marketing strategies, tools, and platforms. Students get hands-on experience in managing digital campaigns, search engine optimization (SEO), social media marketing, email marketing, content marketing, Google Analytics, and pay-per-click (PPC) advertising. The lab encourages experimentation with real marketing tools and analytics dashboards to track campaign performance and customer engagement metrics. Students learn to design, implement, and analyze digital marketing initiatives, thus understanding consumer behavior in online environments. This lab supports learning in e-commerce, digital branding, and data-driven marketing strategies essential for modern business contexts.