This lab equips BBA students with skills to transform raw data into actionable business insights using data analytics and business intelligence tools. Students learn to handle data visualization, predictive modeling, data mining, and big data management. They work with industry-standard software such as Python, Tableau, Power BI, SQL, and Excel for analytics projects. The lab emphasizes hands-on training in data-driven decision-making, artificial intelligence applications, and real-time business problem solving through live projects and case studies. It prepares students for careers as data analysts, business consultants, and strategy managers by blending theoretical knowledge with practical analytics exercises in an experiential learning environment