The Department of Business Administration, Quantum School of Business (QSB), Quantum University, in association with the Institution’s Innovation Council (IIC) and the Uttarakhand State Council for Science and Technology (UCOST), organised a one-day workshop titled “Packaging and Startups: Sustainability, Innovation, Design and IPR as Drivers of Value Creation.” The programme aimed to enhance students’ understanding of sustainable packaging, innovative product design and intellectual property rights, highlighting their role in startup development and value creation.

The workshop featured Prof. (Dr.) Shailendra Kumar Dube, Professor, Indian Institute of Packaging (IIP), Delhi, as the expert speaker. During the technical session, Prof. Dube explained different types of packaging and their importance in product protection, presentation, branding, customer attraction and market competitiveness.

The session highlighted the growing significance of sustainable packaging and innovative design in addressing environmental concerns while enhancing product value. Prof. Dube also discussed greenwashing, emphasising the importance of ensuring that environmental claims made by businesses are genuine, transparent and supported by evidence. Participants gained insights into packaging-related innovation, responsible business practices and the role of IPR in protecting innovative ideas.

The workshop provided participants with valuable insights into packaging materials, sustainable design, product competitiveness and startup growth. It also encouraged entrepreneurial thinking and practical innovation while opening discussions on future academic collaboration in sustainable packaging education. The initiative reflected Quantum University’s commitment to connecting academic learning with industry perspectives, sustainability and innovation-driven entrepreneurship.