Faculty School of Business

ravi kumar

Dr. Ravi Kumar

Designation : Assistant Professor

Dr. Ravi Kumar holds a Ph.D. in Management from Shoolini University, Solan, and has over seven years of academic experience in teaching and research. His areas of expertise include Marketing Management, Consumer Behaviour, Human Resource Management, Counterfeit Consumption, Influencer Marketing, Green Marketing, and emerging areas such as AI-driven consumer behaviour and emerging-market research. His academic experience reflects a strong focus on contemporary marketing practices and consumer-centric research.

Research & Patents

Dr. Ravi Kumar has contributed to scholarly research through publications in the areas of consumer behaviour, marketing, and counterfeit consumption. He has authored and co-authored journal articles and a book, and has presented his research at various national and international conferences. His academic expertise is further supported by training in SPSS, research methodology, and marketing analytics, strengthening his capabilities in empirical research and data-driven marketing studies.