Department of Commerce & Finance of Quantum University, Roorkee had organized a One Day Workshop on “Content Writing for Social Media Platforms” on 21st March 2022.
All businesses need great digital content marketing, engaging content, that type of social media content that builds a following and ultimately sales. Creating and publishing digital content isn’t as easy as it once was. Applications and software are forever changing their algorithms, competitors’ content is fierce and the audience has high expectations. So when it comes to social media content, students need to be a step ahead.
Killer content is only half of the equation though, it’s also about who sees it. If students are creating content with their target market in mind, they’re on the right track. And if they’re just throwing any old piece of content out there, don’t be surprised if it doesn’t get acknowledged. Because when it comes to digital content marketing students need to engage the audience, else it’s a waste of time and effort. To have good reach, they need content that encourages comments and shares. Our social media content plans start with our business goals and brand values at the core, and then we look at your target audience. By creating digital content purposefully for a specific audience and goal we can build a community of loyal customers who trust our business.
Dr. Ram Singh, Head Department of Commerce & Finance welcomed and thanked the guest speaker Ms. Ankita Singh, Ass. Prof, Quantum University, Roorkee for showering her endless knowledge upon the students. All the faculties of the department, Mr. Govind Singh. Ms. Rupali Khurana, Ms. Himani Tyagi, Dr. Vinay Pal Singh, together with the participation of 115 students were present in the program.
Students learned various writing skills that are basic requirements for social media platforms. They got to learn the importance of content marketing and how to increase the reach over different social media outlets. The program was praised and appreciated by the audience and was a big success. Thanks to the audience for patiently attending the program and being such a great support.
