Mr Shahnawaj, Webdrill Company visited the campus of Quantum University to deliver a guest lecture on Digital Marketing. He was warmly welcomed by the organising coordinator. Mr Shahnawaj began his lecture by saying “Today no business can successfully run without digital marketing. It is the need of the hour. Gone are the days when people use to give advertisements in newspapers. That was the traditional way of marketing but now it is customer-focused so digital marketing is very essential”. He continued the lecture and explained the various advantages and disadvantages of digital marketing. Towards the end, the lecture moved to live examples which helped students in developing a deeper understanding of the subject. The lecture was concluded by a question and answer session, where students got to clear their doubts.
