The Department of Commerce & Finance, School of Graduate Studies, Quantum University, organized a Price Game Event on Wednesday, 13th October 2021.
Pricing strategies account for many business factors like revenue goals, marketing objectives, target audience, brand positioning, and product attributes. To acquaint the students with the pricing strategies of various brands, they were shown around 50 items. These products were chosen from home care, electronics, personal care, etc. categories. Keeping the product description in mind, the students had to guess the price range of the given product.
Through this Price Game, the BCom students understood the various aspects of product pricing.
